So, as Isaac and I get closer to finishing Distant Horizon (and thus starting querying), I’ve been doing reading on how marketing of a book is done, both for trade and self-publishing. After all, both are looking for readership, right? I found a few interesting tidbits I thought I’d share.
One is the article at the link below. It talks about how marketing is done of a book in the trade publishing world, and points out some good tips that could probably also be used if you’re self-publishing, too. It talks about the importance of marketing as a way to gain publicity, but that marketing doesn’t always equate to publicity. It’s that word-of-mouth you want, when you get other people promoting your book without your asking. Needless to say, I thought it was an informative read:
Another interesting idea I came upon was the idea of offering signed prints of your book cover (if it’s one that looks really good) for the first people who buy your book off Amazon and show you a receipt. Found this at Madame Guillotine’s blog, here: http://madameguillotine.org.uk/
Of course, ARC (advanced reader copies) are also a good idea, and it looks like Goodreads contests may be a good way to get publicity for them. The hope, of course, is that they’ll read your book and leave a review, and maybe, just maybe, recommend t to a friend. 🙂
Also, another neat blog (not so much on marketing, but on publishing) I found is called The Intern: http://internspills.blogspot.com/
Thought I’d share that, too. Anyways, that’s all I’ve got for you at the moment. 🙂