Recently I was working on articles for the company I freelance with, writing articles for a printer ink. Shortly afterwards I noticed that several of the advertisements online now showed that site- and the same happened with another site later. While I worked on novel writing information, self-publishing sites kept being advertised. During my Advertising Photography class, my teacher mentioned that a similar instance happened to him.
Apparently advertising is getting better at targeting computers and your recent searches, supplying more direct and useful information directly to the potential consumer. I would like to know what other people’s thoughts are- do you like having more direct ads? Or is this an invasion of privacy? What kind of problems can this bring up, and how does it help advertisers?
Stephanie Flint - Author and Artist 